Digital Signage Takes Wine Shopping Into the Future
Japanese wine stores make wine shopping more interactive.
With so many recent advancements in RFID (radio-frequency identification) technology, digital signage is cropping up in Japan. One of the coolest uses? Digital signage in food and wine markets. With digital POS (digital Point of Sale) technology, pairing the perfect wine with your home-cooked gourmet is as easy as scanning a bar-code.
If adopted on a wide scale, this technology could be groundbreaking and lots of fun! Smartphone apps with like VinoforDinner for the iPhone may be able to incorporate bar-code scanning in order to produce on-the-go info, downloadable coupons, dinner-pairings and a history of your wine-shopping over time. This type of digital signage works with apps on mobile phones using RFID technology and will only get more advanced over time.
It’s true, supermarkets can’t be lazy in incorporating digital signage tech – there would be a lot of maintenance work on their end – but imagine the possibilities! We think any store to incorporate this kind of digital signage would draw enough customers to sustain the technology and educate those who are just starting out in wine.
(via Japan Trends)
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