Cellarmasters Wines Celebrates Their 20th Anniversary

Winebuzz.hk speaks to Cellarmaster Wines founder Peter Chu.

Cellarmasters is one of Hong Kong’s oldest and biggest wine clubs. Founder Peter Chu, an Australian whose passion for wine was kindled at an early age during his high school years in Australia, went on to study Viticulture before moving to Hong Kong back in the early ’90s. This was a time when wine was mostly drank by expatriates living in Hong Kong. Sensing an opportunity for a ready demand and, with the limited choices available in the market at the time, Peter founded the company in 1990 to bring in wines from Australia and other key wine-producing countries.

Cellarmasters operates as a wine club first with Peter sourcing quality fine wines for individual wine lovers. The business has since expanded with Cellarmasters Wines now offering over 400 wines – one of the widest range of wines located in Hong Kong from a single distributor to over 20,000 wine club members – as well as the launch of Peter’s very own award-winning wine label, Le Pui Gay, which is produced in the South of France.

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South Australian Wine Club in Hong Kong

Great wine from Oz delivered to your door in HK.

Here is a quick way to try new wines without the effort. Adelaide Cellar Door is an online wine company selling wines from boutique wineries based in South Austalia. They have an online Wine Club where participants receive one case of mixed wine delivered to your door bi-monthly.

That will provide you with 1.3 bottles a wine a week at a direct cost, between HK$103-$138 per bottle. Wine Club participants can also receive one case per month if they prefer. The wine list includes whites and reds and you can request only reds or whites in your case.

As a promotion they are offering two free tickets to three wine tastings valued at HK$600 if you join their Wine Club before the end of this month.

To order:

1. Choose your favourite wines and order online via PDF.
2. Order the AUG/SEP Wine Club mix
3. Download the wine list, call us on 2526 0151 or fax 2539 5231.

Visa/Mastercard payments accepted online, faxed or over the phone. Order today before 3pm and you’ll receive your delivery the next day