Cellarmasters Wines Celebrates Their 20th Anniversary
Winebuzz.hk speaks to Cellarmaster Wines founder Peter Chu.
Cellarmasters is one of Hong Kong’s oldest and biggest wine clubs. Founder Peter Chu, an Australian whose passion for wine was kindled at an early age during his high school years in Australia, went on to study Viticulture before moving to Hong Kong back in the early ’90s. This was a time when wine was mostly drank by expatriates living in Hong Kong. Sensing an opportunity for a ready demand and, with the limited choices available in the market at the time, Peter founded the company in 1990 to bring in wines from Australia and other key wine-producing countries.
Cellarmasters operates as a wine club first with Peter sourcing quality fine wines for individual wine lovers. The business has since expanded with Cellarmasters Wines now offering over 400 wines – one of the widest range of wines located in Hong Kong from a single distributor to over 20,000 wine club members – as well as the launch of Peter’s very own award-winning wine label, Le Pui Gay, which is produced in the South of France.













