Shanghai White Launches New Premium Vodka in Hong Kong

Western Market turned into 1930′s Shanghai for the night.

Digeo and Shui Jing Fang Distillery threw a party to introduce their new creation to the world in Hong Kong.  Premium vodka, Shanghai White is the product of a collaboration, the first of its kind between Diageo and Shui Jing Fang, producers of premium baijiu.  Sheung Wan’s Western Market was turned into classic 1930’s Shanghai filled with Cheongsam-wearing hostesses and pinstriped zoot suit men throwing dice at gambling tables.

Shanghai White is crafted using Russian vodka making techniques mixed with Shui Jing Fang’s 600 years of baiju (白酒) distilling knowledge to create a new vodka taste. The Shanghai White bottle is a piece of art in itself.  The bottle is adorned with cherry blossom flowers and 1930s Art Deco imagery of old Shanghai on the indented hexagonal water well shaped bottle bottom. This well pays tribute to the well of the legendary 14th century Shui Jing Fang distillery that is said to produced the most pristine water for brewing high quality spirit.

Shanghai White will be available initially in Hong Kong at the Intercontinental Hotel, Landmark Mandarin, Tonic and the W Hotel.

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