Guide to Buying Bordeaux Wine En Primeur

Part 1: Guide to Buying wine en primeur.

En Primeur’s video – Part 1 from Millesima SA on Vimeo.

With the soaring demand in Hong Kong and China for first growth Bordeaux as seen in the record breaking prices achieved at every wine auction held in Hong Kong, wine merchants are predicting that the market is ready for en primeur wine.

What does buying en primeur wine mean?
It is a system of buying wine early while they are still in the barrels before the vintage has been bottled. Bordeaux wineries has traditionally maintained this system of trading wine since the 16th century. Producers offer up a portion of annual production for early sale usually 12- 18 months before they are bottled and release to the market at a discounted price. This process guarantees producers’ financing and allows them to invest in future harvests while the wine ages in the barrel.

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Millesima Offers Bordeaux ‘En Primeur’ Direct to Hong Kong

Millesima Enters the Hong Kong Wine Market.

Millesima, a fine wine merchant company based in Bordeaux has launched a dedicated Hong Kong site to offer Bordeaux En Primeur wine direct to consumer.

Millesima was founded by Patrick Bernard in 1983 and is Europe’s leading fine wine merchant. They are one of the top five buyers of “Grands Crus Classés” in the world and offers an extensive range of Grands Crus Classés wine from Bordeaux from all vintages in the past 15 years.  They offer an amazing range of over 2.5 million bottles of wine in their cellars and their wine list includes not only the Cru Classés and Cru Bourgeois from Bordeaux but also wines from the best estates in the Rhône, Burgundy, Alsace and Champagne region.

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