‘Bordeaux Provenance’ Debuts at Vinexpo Hong Kong

Thursday. 20 May. 2010. 3:19 pm

A new certified way to get official Bordeaux wine in Asia.

It’s been happening for years now but with the recent rise in wine imports to Hong Kong and China, the hype surrounding the 2009 vintage and basically too-much-money-not-enough-education being thrown around, the number of reports of bogus Bordeaux wines being bought and sold in the territory is rising.

So, at this month’s Vinexpo Hong Kong, one company is stepping up to the plate by offering officially certified Bordeaux wine.

Bordeaux Provenance is currently the only Bordeaux negociant able to offer certified “Five Star Provenance” for each and every case in their management, stipulating that:

  • All wines are sold exclusively in their original wooden case (OWC).
  • All wines must have documented “ex chateau” provenance.
  • All cases must remain in professional storage in Bordeaux from time of bottling.
  • Temperature and humidity controlled and monitored 24/7.
  • Procedures are certified annually by qualified auditor.

Harnessing modern technology to ensure that importers and consumers around the world can purchase wine in confidence, Bordeaux Provenance has negotiated this series of strict quality control agreements with key partners :

STOCK SECURITY

All wines are sourced exclusively from Bordeaux Winebank, one of the world’s largest holders and managers of ex chateau wines with an inventory estimated at 80 million euros (HK$770 million.) All wines remain in secure storage in Bordeaux and are insured by one of the strictest policies currently in operation in Bordeaux, developed exclusively between Bordeaux Winebank and AXA.

RFID TRACKING

Bordeaux Provenance is also the first Bordeaux negociant to use unique RFID tracking sensors each time their cases are transported – from the chateau to the market – thanks to their partnership with eProvenance.

EXPERT TRANSPORTATION

Hillebrand, is the exclusive carrier for Bordeaux Provenance wines and their specially-developed Fine Wine Cold Chain guarantees that only temperature-controlled, secure carriers are used, ensuring that containers are never exposed to heat or direct sunlight. All cases are individually wrapped in Vinliners.

Bordeaux Provenance will be in Hong Kong next week for Vinexpo Hong Kong at Stand H26. We will be interviewing them during their visit to Hong Kong as well as following the company unveiling at the show.





winebuzz
Debra Master of Wine
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