Temecula Wineries Go After Chinese Market

Southern California wine wants its day in the sun in China too!

Way down south of Napa and Sonoma is Temecula Wine Country. Riverside County, California’s Supervisor, Jeff Stone, is going on a trip. He wants to go to a 6-day trade commission to Hong Kong in November and he wants to bring his friends: Temecula Wine

A group of Temecula winery owners who all have aspirations and dreams to one day enter the Chinese wine market which grew 20 percent to 2.8 billion last year. The groups itinerary will lead them to an International Wine & Spirits festival with government officials to mingle and attempt to squeeze a foot through the door. In addition to 5 days spent in HK, they will also dabble a bit in the mainland via Shenzhen.

Although Temecula Valley Wine Country producers make much less than their northern California counterparts, this hasn’t stopped a growing interest to export overseas into new and exciting markets. In fact, most were so excited that they paid the $2,588 (HK$20, 000) per person to free themselves. Most were probably encouraged even further by the recent lifting of tariffs on importing wines.

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Celebrate Wolf Blass’ 75th Birthday

Mark your diary for September 22, 2009.

To celebrate the 75th birthday of Australian wine mastermind Wolf Blass, Maxxium is throwing a party with live performance by Asian Jazz sensation, Hanjin Tan. Come and meet Mr.Wolfgang Blass in person who will be present to mark this special occasion.  There will be free-flow Wolf Blass wine from their White label and Gold label collection and buffet food the whole night.

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